Meriem MAAZOUL
Meriem Maazoul is the Academic Project Lead for the Béni Khalled and Medina of Tunis operations.
A university lecturer since 1998, she teaches management sciences with a specialization in marketing. After starting her career in Tunisia, she is currently Director of the MBA and BBA programmes at ISC Paris, where she also teaches.
As a marketing scholar, her research focuses primarily on marketing communication. Actively engaged in civil society since 2011, she founded and chaired an association, which fostered her interest in research on social marketing and NGO governance. She recently became an Associate Researcher at the Institut de Recherche en Gestion (IRG) of Université Gustave Eiffel.
Alongside her academic and civic engagements, she has also worked for several years as a consultant for various NGOs and international organizations.
Projects
Médina de Tunis
La Médina de Tunis est patrimoine mondial de l’UNESCO depuis 1979. Connue pour son architecture historique et son artisanat ancestral, depuis 2011, elle rayonne également par une nouvelle activité culturelle bourgeonnante. Cette effusion impulsée par des acteurs non institutionnels, des associations à but non lucratif et des habitants contribue à régénérer la médina.
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Beni Khalled
"My country is famous for its produce, The Creator shaped it in His finest image, Its fruits are always appreciated, Desired in every land, Oh, my eyes upon Béni Khalled..."
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